100% fruit · nothing added

Real berries,
crushed into powder.

Scoop. Shake. Smoothie. Freeze-dried berry powders that turn water, milk or your morning blend into a punnet of fruit — in seconds.

1ingredient
30sto a smoothie
7,000+happy blenders
1 scoop = a handful of berries
NO ADDED SUGAR NO FILLERS VEGAN FREEZE-DRIED SHELF STABLE
The range

Pick your powder

Six single-fruit and blend powders. Each pouch is just fruit — freeze-dried at its ripest and milled fine.

Bestseller

Strawberry Smash

Tangy, bright and electric red.

Purple Riot

Blueberry, blackberry & acai.

Green Machine

Kiwi, green apple & spinach.

New

Raspberry Rush

Sharp, jammy, deeply pink.

Berry Willard

Our signature 5-berry monster.

Greens & Grapes

Matcha, pear & green grape.

Dead simple

Three steps to fruit

1

Scoop

One level scoop straight from the resealable pouch. No mess, no thawing.

2

Shake or blend

Drop it into water, milk, yoghurt or your blender and mix it up.

3

Drink

A vivid, fruit-packed smoothie in under a minute. That's it.

Why freeze-dried

Better than the fruit drawer

Freeze-drying locks in the colour, flavour and nutrients of fresh berries — without the spoilage.

 
FreezinWillards
Fresh berries
Ingredients
Just fruit
Just fruit
Shelf life
12+ months
~5 days
Prep time
30 seconds
Wash, sort, chop
Waste
None
High
Nutrients retained
~90%
Declines fast
Loved by blenders

7,000+ happy customers

★★★★★

"Purple Riot is unreal. My morning smoothie went from beige to electric purple overnight."

Mara T. · verified buyer
★★★★★

"No more mouldy berries in the back of the fridge. One scoop and I'm done."

Devon R. · verified buyer
★★★★★

"Berry Willard tastes like summer. My kids think it's a treat — joke's on them."

Priya K. · verified buyer
Our story

Started in a kitchen, full of bruised berries.

We were tired of buying punnets of berries only to throw half of them out a few days later. So we started freeze-drying our own — and milling them into a powder that lasts.

FreezinWillards is still small, still obsessive about sourcing fruit at its ripest, and still just fruit in the bag. Nothing else.

— Will & the FreezinWillards crew

Get 10% off your first pouch

Join the crew for berry drops, recipes and the occasional smoothie dare.