Started in a kitchen, full of bruised berries.
We were tired of buying punnets of berries only to throw half of them out a few days later. So we started freeze-drying our own — and milling them into a powder that lasts.
FreezinWillards is still small, still obsessive about sourcing fruit at its ripest, and still just fruit in the bag. Nothing else.
— Will & the FreezinWillards crew